Promoted as the first multipurpose eye balm that works as both an eye mask and balm, L’Occitane is adding Divine Eye Balm ($84) to its Divine Skincare Collection. The formula promises to reveal visibly firmer, smoother, and more luminous skin around the eyes. The cream-based balm is enriched with organic immortelle essential oil and a blend of seven naturally-derived ingredients—hyaluronic acid, shea butter, honey, myrtle, evening primrose, camelina and aescin—that melt into skin. More info...